Our Story

We are proud to trace a direct line back to the very

beginnings of modern aromatherapy.

We have been sharing the therapeutic powers of essential oils for over 30 years. Starting out as therapists in the early 1970s, our founders, Geraldine Howard and Sue Beechey, connected with the emerging practice of aromatherapy. Training under renowned aromatherapist Micheline Arcier, who had herself studied aromatherapy with its original pioneers Marguerite Maury and Jean Valnet M.D, they experienced first-hand the powerfully positive effects of essential oils on our physical and emotional wellbeing. It began a love affair with aromatherapy.

In 1985, Geraldine and Sue's passion for teaching, practicing and blending oils spilled into a desire to share the benefits of aromatherapy with a wider audience. Aromatherapy Associates was born with a small range of therapeutic-grade products and treatments.

Our founders, Geraldine and Sue, maintained a deep passion for blending oils

Modern Day

Fast forward to the 21st century. We continue to celebrate and share the wonders and benefits of essential oils with an ever-growing range of award-winning products and transformative treatments that can be found all over the world.

Keeper of our founder’s vision and the legacy of the brand, our Master Blender hand-crafts and individually tailors each new formula in our London laboratory, to create groundbreaking blends. Insisting on the highest concentrations of natural ingredients ensures that our formulations are the gold standard of essential oil blends, and a truly exceptional sensorial experience.

From day one, I always believed in creating blends with intent and purpose – to help individuals in pairing them with their perfect therapeutic blend.  

Geraldine Howard - Founder

Crafted from Nature's Finest

Continuing on our rich legacy, we demand the highest quality from our products, searching the world to source the finest ingredients to create our mood, spirit and mind-enhancing formulations.

Whether it's regenerative Damask Rose water, Vitamin and Omega-rich plant oils such as Jojoba, Evening Primrose and Arctic Strawberry Seed oil, or the slick richness of Shea and Murumuru butters, every ingredient in every product has a beneficial role to play.   

Our beautifully aromatic skin and body care aim to take you on a sensorial journey, truly presenting you with all the answers to your emotional and beauty needs.